Made with 🔥 in Singapore.

Move fast

But don't break things.

Mature organisations are being disrupted by lean startups with a fraction of the resources of a Fortune 500 company. Hounde helps your teams build a startup mindset and take on young disruptors on their terms. Our team of ex-founders have spent over two decades in working with MNCs as well as over 300 early-stage founders. We take exportable learnings from startups and apply them to mature organisations, to make them more agile in their thinking and execution.


We help mature organisations create a startup mindset and disrupt their industries.

Make agile decisions.
The best startups make high-quality decisions based on limited data.

If you are doing something innovative, it is unlikely you will have all the information. Learn how to make decisions using hypothesis-based solution design and an experimental mindset.

Use performance marketing the right way.
The best startups are obsessed with ROI.

Run your marketing like the fastest growing tech startups.  Align incentives for your marketing teams and agencies, and make them accountable to the right metrics.  

Designing products your customers love.
The best startups are fixated on the customer pain-point, not the solution.

80% of new products fail—you can help ensure your organisation doesn't fall prey to product failure by leveraging Google's design sprint to determine the best solution for your problem.